Client - BEAUSKIN Medical
BEAUSKiN Medical
"BEAUSKiN is a medical beauty center with multiple branches across various districts in Hong Kong, delivering comprehensive medical beauty services by a top-tier medical team. Our group employs internationally certified equipment and genuine technology to ensure safety and efficacy."
Challenges
For internal
We recognize the importance of internal staff communication. Issues such as lack of transparency in information, ineffective communication channels, teamwork problems, and role ambiguity may hinder our ability to achieve our goals of providing quality service and customer satisfaction. Improving internal communication is essential to ensure that team collaboration efficiency and service quality reach optimal levels.
For external
Each of our employees needs to respond to customer inquiries across various channels such as WhatsApp, Facebook, Instagram, etc., with a large volume of inquiries every day. Additionally, each employee is responsible for handling daily tasks such as online sales, marketing, appointment scheduling, or adjusting appointments.
Action
The implementation of iSlash effectively addressed the aforementioned issues. Leveraging iSlash, officially WhatsApp Business API, enables to maintain close communication and connection with both customers and employees.
Result
For Internal
By using iSlash, each colleague can be assigned usage rights by simply linking a WhatsApp number and configuring different functionalities based on their job requirements. Furthermore, to maintain close communication with customers, customer service will utilize the official WhatsApp API to interact with them. The user-friendly interface provided by iSlash enables every colleague to quickly adapt and easily handle various tasks.
For External
Implementing a WhatsApp Automation System is to streamline our communication processes and improve marketing efforts. iSlash links WhatsApp, Facebook, and Instagram in a single chat room. Through iSlash's 24/7 automated reply Chatbot, Beauskin can efficiently handle customer inquiries and provide instant, personalized service. In addition to achieving instant customer response, BEAUSKiN's Chatbot design utilizes rule settings to streamline customer inquiries, focusing on potential sales cases, thereby enhancing the customer experience.
Secondly, iSlash "Label" and "WhatsApp Team Shared Inbox" features allows users to segment customers in real-time based on preferences, skin conditions, or product information during conversations. This helps our marketing team gain deeper insights into customer needs and send more targeted marketing messages. For example, when introducing a new technology, employees can filter customer groups that meet the requirements within the platform and push marketing campaigns accordingly. By delivering information through WhatsApp and responding quickly with the dedicated Campaign Chatbot, our conversion rates are significantly improved.
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