WhatsApp Personalized Broadcast Feature: Enhance Your Sales and Marketing [2024 Updates]
Don't just use the WhatsApp Chatbot for automated replies. It can also be your all-in-one solution for sales, operations management, and, most importantly, personalized customer marketing. With its personalized broadcast feature, it enables precise communication with customers, enhancing satisfaction and brand loyalty. And iSlash is the powerful tool that helps you achieve these goals.
What is WhatsApp Broadcast
WhatsApp Broadcast lets you send messages to multiple contacts at once without them knowing it's a mass message. Unlike group chats, broadcast messages are sent through private chats, so each recipient thinks it's a personalized message just for them. This method allows you to effectively market and share information without disturbing your customers.
WhatsApp Broadcast User Guide
Leveraging iSlash.io for WhatsApp Broadcasts is simple and effective. Prerequisite: β WhatsApp API Channel, β‘ Message Template and β’ Customers.
iSlash integrated with the Hong Kong government do-not-call list, it not means that the system will auto filter out the customers if on list. You need to use the filter to opt-out customers manually if needed.
The following parameters are needed: Channel, Message Template, Targeted Customers List, Schedule Message Send Time.
Channel
This term refers to the platform through which communication is conducted. In the context of WhatsApp Broadcast, the channel involves selecting the specific phone number through which messages are sent and received within iSlash.
Message Template
This is the pre-designed format or layout of the message that you want to send to your customers. It includes the text, images, links, and any other content that you want to include in your message.
Targeted Customers List
This is the list of specific customers or groups of customers that you want to send your message to. You can create "label" based on interests, purchase history, or any other criteria relevant to your business.
Schedule Message and Time
You can choose when your message gets delivered to your customers. You can send it out right away or pick a time later on that suits your audience best.
Recipients can be from selected customers and import an Excel file on-the-fly, you can download the Excel template under the import tab.
Limitations of WhatsApp Business App for Broadcasting
Similarly to WhatsApp, why WhatsApp Business App Can't Broadcast Messages. WhatsApp Business App does offer some basic business features, but it has significant limitations when it comes to broadcasting messages:
Broadcasting Restrictions: WhatsApp Business App limits businesses to sending messages per day, constraining the reach of marketing campaigns and scalability of communication efforts.
Limited Automation Capabilities: Unlike iSlash, WhatsApp Business App lacks features for setting up automated workflows based on customer actions or events, hindering timely and personalized messaging.
Inadequate Data Analysis Tools: The app provides basic analytics, but businesses lack comprehensive insights into message engagement and conversion metrics, impeding the ability to optimize strategies and make data-driven decisions.
Risk of Account Suspension: Broadcasting messages excessively on WhatsApp Business App can lead to account bans, as the platform enforces strict policies against spamming, posing a risk to businesses' communication channels.
These limitations underscore the need for businesses to explore alternative solutions, such as third-party WhatsApp API Solution Providers like iSlash, to enhance your marketing and communication capabilities on the platform.
What's the Solution
To address these challenges effectively, businesses are encouraged to adopt an official WhatsApp API Solution Provider like iSlash. By leveraging iSlash, businesses can unlock a range of benefits:
1. Expanded Reach
With iSlash, businesses can send broadcast messages to unlimited recipients, maximizing outreach and engagement.
2. Effortless Automation
iSlash enables seamless automation of messaging workflows, saving time and resources while ensuring consistent communication.
3. Enhanced Insights
Gain comprehensive analytics with iSlash, tracking delivery rates, open rates, and customer engagement to refine marketing strategies.
4. Heightened Security
iSlash offers top-notch data security, safeguarding customer information and instilling trust among clientele.
5. Personalized Messaging
Tailor messages to individual customers, fostering stronger relationships and driving conversions.
6. Multi-Channel Integration
Integrate WhatsApp with other communication channels for a cohesive omnichannel marketing approach.
7. 24/7 Availability
Stay connected with customers round the clock, enhancing customer satisfaction and loyalty.
8. Customer Segmentation
Utilize iSlash "label" feature to categorize your customer base based on their preferences, interests, or activity. This enables you to deliver targeted and relevant messages to specific groups, effectively increasing conversion rates.
Get Started
Reach your audience instantly with iSlash Broadcast Message feature. With an Official WhatsApp API Solution Provider on your side, you can go beyond the limitations of the WhatsApp Business App, enhancing customer interactions and driving business growth. Let iSlash be your secret weapon in marketing, giving your business the edge it needs to stand out.
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