Client - China Unicom
China Unicom
China Unicom (中聯通) aims to emerge as a leading telecommunications and information service provider in the Asia-Pacific region. We are dedicated to fulfilling this mission by consistently enhancing service quality and bolstering market competitiveness.
China Unicom provides comprehensive support for Personal, Family and Business.
Challenges
In the past, our marketing efforts heavily relied on traditional channels like SMS and Email for sales and promotions. However, the response rates were disappointing, mainly due to the limited reach and engagement of these channels.
As technology rapidly advanced and mobile usage became widespread, we recognized the need to adapt to the changing landscape. Today, scammers often exploit SMS and email links, raising concerns among consumers. This reliance on customers to actively click on links for purchases poses a risk of losing both new and existing customers over time.
Moreover, traditional channels lack the robust tracking and analysis capabilities required for effective marketing campaigns. Without accurate insights into campaign performance and customer behaviour, it's challenging to optimize strategies and ensure cost-effectiveness.
We quickly realized that embracing modern communication technologies and adopting data-driven marketing approaches are essential for staying relevant and competitive in today's dynamic landscape.
Action
After careful cost-effectiveness evaluation, we chose to leverage iSlash WhatsApp Chatbot for our marketing efforts. Opting to shift from SMS to WhatsApp, we enabled customers to engage with the Chatbot effortlessly by tapping their screens. This strategic decision facilitated end-to-end marketing, providing us with a more streamlined approach to reaching our audience.
Result
Since integrating the iSlash Chatbot, we've not only seen a substantial improvement in sales quality but also witnessed a remarkable increase in our conversion rate. Previously at a mere 1% during the SMS era, our conversion rate has skyrocketed to an impressive 20%, marking a remarkable 200% growth!
iSlash has revolutionized our remote sales customer experience, delivering personalized service, accurate inquiry responses, robust data security, and seamless follow-ups. This has been instrumental in driving our business growth and success.
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