Official WhatsApp Business API

Scale Conversations. Boost Engagement. Automate Customer Touchpoints.

WhatsApp Business API is engineered for companies that need speed, automation, scalability, and a multi-agent setup. It turns WhatsApp into a powerful communication engine, capable of driving sales, automating support, and streamlining internal operations.

Official WhatsApp API for Businesses

Official WhatsApp Business API turns WhatsApp into a scalable, automated, and conversion-driven communication engine, enabling your business to engage customers more effectively at every step of their journey:

Turn conversations into conversions

Meet customers where they are and reduce friction in buying journeys. With fewer steps and no app-switching, businesses see faster decision-making and higher conversion rates.

Scale Responsively While Staying Personal

As enquiries grow, the API supports multi-agent access to a single business number, smart routing, and automation. Routine queries are handled instantly by bots, while complex requests move seamlessly to human agents.

Deliver Timely, Relevant Communication

Broadcast tools and automated triggers let you reach customers with the right message at the right moment. With WhatsApp’s high open rates, these messages feel both immediate and personal, driving stronger engagement than traditional channels.

Boost Productivity with Intelligent Automation

Reduce manual workload, shortens response times with AI and chatbots. Design and setup automations that can collect customer details, answer common questions, qualify leads, schedule appointments, and guide users through predefined flows.

Create Interactive, High-Engagement Experiences

Deliver smooth and intuitive experiences with In-App Forms, dynamic menus, product catalogues and guided workflows. Customers can complete tasks entirely within WhatsApp, improving satisfaction and reducing drop-offs.

WhatsApp Business API makes deploying AI-powered auto-responders possible.

Key Features of the WhatsApp Business API

Unlock a suite of high-impact tools designed to enhance customer engagement, streamline operations, and scale your messaging capabilities:

WhatsApp Broadcasts

Convert more customers with targeted, high-reach messaging; fully compliant with WhatsApp’s official policies.

WhatsApp Team Inbox

No more “Sorry, who replied to this customer?” chaos. Your customer messaging finally becomes organised, scalable, and trackable.

WhatsApp Flow

Fewer drop-offs, faster conversions, and a smoother end-to-end customer experience.

WhatsApp API Groups (NEW)

Save hours of manual work while keeping customers engaged in structured group journeys.

WhatsApp eShop

Drive impulse purchases and reduce friction by letting customers buy directly where they chat.

AI Agent & Bot on WhatsApp

Provide instant responses 24/7 while freeing up human agents for high-value tasks.

The Future of Customer Engagement Lives Inside WhatsApp

More than just a communication tool, Official WhatsApp Business API is a growth engine, bringing marketing, sales, support, and operations together in one seamless platform.

Discover how each feature can transform specific parts of your customer journey, from automation and lead capture to ecommerce and team collaboration.