What’s New in 2025: WhatsApp API Pricing Updates
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Last updated
Last updated
Meta has announced significant updates to the WhatsApp API’s pricing model, rolling out changes starting in November 2024 and continuing into 2025. These updates are designed to simplify and optimise how businesses use WhatsApp for customer communication.
Here’s what’s changing and how your business can prepare, whether you’re already using the WhatsApp API or considering starting soon.
From November 1, 2024, service conversations initiated within a 24-hour window will be free of charge. This change allows businesses to handle customer service queries without additional messaging costs.
Winning Edge: Handle customer inquiries with zero conversation costs, allowing for faster, more efficient customer service.
Starting February 1, 2025, WhatsApp will expand authentication-international rates to 7 additional markets. This means more businesses globally can use secure authentication (e.g., one-time passwords, multi-factor authentication) to verify users.
Advantage: Strengthen security across borders with expanded authentication, delivering a smoother and more reliable experience for your customers.
Beginning April 1, 2025, utility templates sent within the 24-hour customer service window will also be free. These include essential updates like shipping notifications, payment confirmations, and appointment reminders.
Key Benefit: Deliver essential customer notifications at no cost, ensuring clear and timely communication while keeping your operations efficient.
One of the most significant changes is the switch to per-message pricing for template messages, starting on April 1, 2025. Unlike the current per-conversation pricing, businesses will be charged per message sent. Meta will roll this out in two phases:
Phase 1: Begins on April 1, 2025, for select markets.
Phase 2: Begins on July 1, 2025, and will include iSlash AI.
Winning Edge: Businesses must refine their messaging strategies to optimize costs. By using targeted and effective messaging, you can reduce unnecessary messages and control your spending.
As part of Phase 2, iSlash AI users will experience the new per-message pricing starting from July 1, 2025. This update gives your business more control over how and when you communicate with customers, focusing on message quality over quantity.
Value Boost: With iSlash AI, you can easily automate your messaging with our powerful code-free chatbot.
Meanwhile, enhance your customer service with iSlash AI Assistant, a dynamic tool that embeds your company’s knowledge into intelligent assistants for seamless, meaningful interactions with customers. This ensures each message is both impactful and cost-effective, significantly reducing the need for ongoing manual input by customer service teams.
Templates are a key feature of the WhatsApp Business Platform, allowing businesses to send pre-approved, structured messages to customers. These templates ensure compliance with WhatsApp’s messaging guidelines and make it easier to deliver consistent communication. Here’s how to use them effectively, especially with the recent pricing updates.
Purpose: Marketing templates are used to send promotional messages, offers, and updates to customers. This can include special discounts, new product announcements, or event invitations.
How to Use:
Create a clear, concise message that highlights your offer.
Use WhatsApp Interactive Buttons within the template to allow customers to take immediate action, such as visiting your website or signing up for a newsletter.
Example: "📢 Special Offer: Enjoy 20% off on your next purchase! Click here to claim your discount. [Button: Get Offer]"
Tip: Use iSlash AI to schedule marketing messages and target specific customer segments for higher engagement rates.
Purpose: Utility templates are used to send non-promotional, service-related information such as shipping updates, and payment confirmations. These messages help you maintain clear, helpful communication with customers.
How to Use:
Ensure that your utility message is relevant and provides value to the customer.
Utility messages within the 24-hour service window are now free, starting April 2025, so take advantage of this by automating routine updates.
Example: "🛍️ Order Shipped: Your order #1234 has been shipped and will arrive on [date]. Track it here: [Button: Track Order]"
Tip: Automate utility messages using iSlash AI to keep customers informed without manual effort.
Purpose: Authentication templates are used to verify users’ identities and protect their accounts. These messages typically include one-time passwords (OTPs) or multi-factor authentication (MFA) requests.
How to Use:
Ensure that your authentication message is clear, direct, and time-sensitive.
With the expansion of international authentication rates to more markets, you can now easily verify users across borders.
Example: "🔐 Your OTP is 123456. Use this code to complete your login. It expires in 10 minutes."
iSlash AI allows you to automate these templates with ease, ensuring timely and accurate messaging across all customer interactions. From promotional messaging to service updates and customer confirmations, iSlash AI’s automation capabilities can save your team time and effort.
By using iSlash AI, you can send the right messages at the right time, without manually managing each conversation. This keeps your operations running smoothly and reduces customer service workload.
With these changes, it’s essential to stay ahead of the curve. iSlash AI offers the tools you need to automate and optimise your business messaging strategy.
Let iSlash AI handle the complexity, so you can focus on growing your business. Upgrade now and stay compliant with WhatsApp’s new pricing model — without the hassle.
Discover the features and benefits of iSlash AI —— and enjoy a 30-minute consultation with our specialist team!
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