Why Smart Brands Are Switching to WhatsApp Conversations Sequential Retargeting

Upgrade Your Retargeting Strategy

What is Sequential Retargeting?

At its heart, Sequential Retargeting is simply the practice of reconnecting with someone who showed interest in your business, but using a series of thoughtful messages instead of just one repeated ad. The goal is to guide a potential customer naturally from curiosity to a decision, step by step.

Now, the way many of us have experienced retargeting can feel a bit impersonal. You visit a website, leave, and then see the same product ad follow you around the internet. It can feel repetitive, and honestly, it’s easy to start tuning those ads out.

But what if we could make this process feel more like a helpful conversation and less like an advertisement?

This is where a new approach comes in, using a tool like iSlash AI’s Sequence Broadcasts.

iSlash AI's Sequence Broadcasts

Instead of relying on ads across different websites, this method uses WhatsApp, a place where people already chat with friends and family.

Here’s the simple difference:

• Traditional retargeting tries to re-engage an anonymous visitor with ads on various or a single platform, repetitively.

• Sequential retargeting with WhatsApp allows you to reach out to known subscribers who have already chosen to hear from you. You can send them a gentle, pre-written sequence of messages via WhatsApp, triggered by their own actions (like visiting a specific page). It feels less like being followed by an ad, and more like receiving timely, useful information from a business you trust.

In short, it’s about moving the conversation from a public billboard (an ad) to a private chat (a message), making the whole experience feel more human and connected.

Sequential Retargeting: Beyond Ads, Into Conversations

Sequential retargeting is the practice of delivering a series of timed, contextual messages to the same subscriber, where each message builds on the previous interaction.

With Sequence Broadcast, this means:

• A user engages with your chatbot

• They become message subscribers

• They receive planned follow-up messages over time

• Each message moves them closer to conversion or retention

This is not a one-off reminder but a conversation-based journey.

Start Nurturing Your Message Subscribers

With sequential retargeting, businesses can:

• Recover abandoned leads without ads

• Increase conversion through structured follow-ups

• Extend customer lifetime value with post-purchase sequences

• Reduce dependency on rising ad costs

Sequential retargeting replaces ad retargeting with conversation-based follow-ups,

turning WhatsApp into a high-intent remarketing channel.

Stop retargeting with ads. Start retargeting with WhatsApp messages.

Get Started for Free at iSlash AI with Free Plan!