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Instead of generic outreach, businesses should send timely, personalized messages that have clear value to customers.
A high-quality messages a more likely to be read, and have the potential to yield more engaged prospect and customers. Stronger connections also increase the chances of a customer returning. You'll need to kickstart conversations with your customers.
Message Templates are used to initiate conversations with customers. Unlike other types of messages, message templates are the only type of message that can be sent to customers who have yet to initiate a conversation with you, or who have not sent you a message in an existing conversation thread within the last 24 hours .
They enable businesses to communicate vital information, including order confirmations, appointment reminders, shipping updates, and promotional offers, consistently and efficiently.
Templates are essential for starting marketing, utility, and authentication conversations with customers when the conversation window exceeds 24 hours. Note that templates can only be sent once approved.
Marketing
Use templates to share promotions and offers.
Utility
Templates for transactional updates like order confirmations.
Authentication
Secure user verification through template messages.
Service
Initiate with free-form messages to address customer inquiries.
WhatsApp API charges are set by Meta, and the cost varies based on the type of message template. The current pricing is as follows:
Utility Message Template – HKD $0.41
Marketing Message Template – HKD $0.64
Authentication Message Template – HKD $0.37
Effective from November 1, 2024, Service Conversations will be FREE.
Consistency : Message templates ensure consistency in communication, presenting information in a standardized format across all customer interactions. 🔄
Efficiency : By using message templates, businesses can automate repetitive tasks and send predefined messages quickly and effortlessly. ⚙️
Personalization : Message templates can be customized with dynamic variables, allowing businesses to personalize messages with customer-specific details, such as names, order numbers, and appointment dates. 🌟
Compliance : WhatsApp message templates adhere to WhatsApp's policies and guidelines, ensuring that businesses maintain compliance with regulatory requirements and avoid spamming users with unsolicited messages. ✅
Message Templates support variables which means that the variables can be filled by any text when sending out.
The syntax will be {{1}} with the numbers. For instances, if your body messages contains two variables , it will be {{1}} , {{2}}.
*Variable parameters must in sequential. For example, {{1}}, {{2}}, {{3}}, {{4}}
Message Template contains Header, Body, Footer, and Action Buttons. Including emojis can help make your messages more visually appealing and engaging for recipients.
Message Template will submit to WhatsApp review and approval, only the approved template can be used. Normal the approval time can several from several minutes to days.
When customers reach out via WhatsApp ads or Facebook buttons, you gain a 72-hour window to interact without charges. This period allows you to nurture relationships, answer questions, and provide exceptional service. It’s an opportunity to strengthen your brand presence and create lasting customer connections, turning initial interest into meaningful engagement.
Don't worry! We have pre-made templates ready for you to customize and use for your WhatsApp automations. 📖
Order Confirmation
Hi {{$customer_name}}, your order {{$order_id}} has been confirmed.
We'll notify you once it's shipped. Thank you for choosing us! 🎉
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🛍️ Order Confirmation: Hi {{$customer_name}}, your order {{$order_id}} has been successfully confirmed! Estimated delivery date: {{$date}} 📦
Thank you for shopping with us!
Appointment Reminder
Hi {{$customer_name}}, just a friendly reminder that you have an appointment with us on {{$date}} at {{$time}}. We look forward to seeing you!👋🏻
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⏰ Don't Forget! Your Appointment is Coming Up: Hi {{$customer_name}},
We want to remind you about your appointment scheduled for {{$service}}.
📍 Location: {{$address}}
If you need to make any changes, please reach out to us. See you soon!
Promotional Offer
Hi {{$customer_name}}, don't miss out on our exclusive offer! Get 10% off your next purchase using code {{$coupon_code}}. Shop now at {{$website_url}}! 🪄
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Limited Time Offer: Hi {{$customer_name}}, Enjoy 10% off on our latest collection! Hurry, this offer won't last long. Visit us at {{$website_url}} to shop now!🛍️
Feedback Request
Hi {{$customer_name}}, we hope you enjoyed your recent experience with us! Please take a moment to share your feedback here: {{$feedback_survey_link}}. Thank you for your support! 🎈
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We Want to Hear from You! Hi {{$customer_name}},
We strive to provide the best experience for our customers. Please take a moment to share your feedback with us: {{survey_link}}.📝
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Your Opinion Matters! Hi {{$customer_name}},
We value your feedback and would love to hear about your recent experience with us. Please click here to complete a short survey: {{$survey_link}}. Thank you! 🌟
Membership Renewal Reminder
Hi {{$customer_name}}, your membership is expiring soon! Renew now to continue enjoying exclusive benefits. Click here to renew: {{$link}}. 😎
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Don't Miss Out! Hi {{$customer_name}},
Your membership is about to expire. Renew today to unlock another year of exciting perks and rewards. Renewal link: {{$link}}.🎉
Event Invitation
Hi {{$customer_name}}, you're invited to our exclusive event on {{$event_date}} at {{$event_time}}. RSVP by clicking here. We hope to see you there! 🤗
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Save the Date! Hi {{$customer_name}},
We're hosting a special event on location. Mark your calendar and join us for an unforgettable evening. More details and RSVP here.
New Product Announcement
Exciting News! Hi {{$customer_name}},
We're thrilled to announce our latest product! Discover its amazing features and be the first to get yours🚀
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Introducing Our Newest Addition! Hi {{$customer_name}},
Get ready to elevate your experience with our brand new product. Explore its innovative design and pre-order yours today.🛍
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Big News! Hi {{$customer_name}},
We're thrilled to unveil our latest innovation! Explore its groundbreaking features and be the first to experience it 🎉
Account Verification
Hi {{$customer_name}},
To ensure the security of your account, please verify your identity by clicking here: {{$verification_link}}. Thank you for your cooperation. 💌
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Secure Your Account: Hi {{$customer_name}},
Help us keep your account safe by verifying your identity. Click here to complete the verification process: {{$verification_link}}. 🔑
Holiday Greetings
Hi {{$customer_name}}, warm wishes for a joyous holiday season! May your days be merry and bright. From all of us at ABC Company 🎄
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Warmest Wishes for the Holiday Season! Dear {{$customer_name}}, may your holidays be filled with love, happiness, and unforgettable moments. Best wishes for the New Year ahead!🎁
iSlash is transforming business communication by automating and innovating processes, making interactions dynamic and impactful. Discover the endless possibilities of WhatsApp with us and elevate your marketing strategy!
New to WhatsApp templates? No worries! Our guide covers , types available, their , and how to begin. Plus, get access to 20+
If you don't respond within 24 hours, a free conversation won't open, and . This initiates a marketing, utility, or authentication conversation, depending on the template type, ensuring structured communication beyond the initial window.
