Understanding the Difference: WhatsApp Cloud API vs. On-Premise API [2024 Updates]
Last updated
Last updated
The WhatsApp Business API empowers businesses to connect with their customers personally, at scale. Using the API, it can greatly enhance customers' engagement and communication.
When choosing an integration solution, it's important to understand the difference between WhatsApp Cloud API and On-Premise API.
In this article, we will explore the distinctions between these two approaches, helping you make an informed decision about which solution best suits your business requirements.
WhatsApp Cloud API is a cloud-based solution provided by WhatsApp itself. It allows businesses to integrate WhatsApp's functionality into their applications or systems by accessing WhatsApp's infrastructure hosted on the cloud. The Cloud API offers a range of features, including messaging, notifications, media sharing, and customer support.
On-Premise API refers to an integration solution where the WhatsApp infrastructure is hosted and managed within your own organization's servers or data centers. This approach requires businesses to invest in the necessary hardware, software, and IT resources to set up and maintain the infrastructure.
Distinction | Cloud API | On-Premise API |
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The Cloud API provides scalability, quick setup, and reduced maintenance, making it suitable for businesses focused on rapid growth and seamless integration.
In contrast, an On-Premise API offers greater control, customization options, and data privacy compliance, making it a preferred choice for businesses with strict security requirements or those in regulated industries.
Evaluate your organization's resources, scalability needs, data privacy concerns, and long-term goals to determine the most suitable solution for your business.
I hope this article is helpful to you.
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Hosting
Meta hosts the API
Individual businesses and/or BSPs need to host the API software on their own servers and in data centers.
Maintenance and Management
API software upgrades are performed by Meta and new features and security updates are available automatically on the cloud API
Individual businesses and/or BSPs need to perform API software upgrades periodically
Costs
Meta pays for the hosting costs
Businesses only pay per message sent or conversation.
Businesses or BSPs need to:
Pay the costs of setting up and maintaining their services
Pay per message sent or per conversation
API Protocol
Facebook Graph API
REST API
Message Throughput
Maximum up to 500 messages (per second), which combines sending and receiving of text and media messages.
High server load may reduce message throughput. See Throughput.
Up to 70 messages per second for single-connect
Up to 250messages per second for multi-connect
Sending media messages may reduce these numbers.
Media Provider API
Deprecated. To upload media, follow here.
Supported