Message Template Undeliverable: Reasons and Solutions [2024 Updates]
When a WhatsApp Message Template is undelivered ⚠️, it means the message fails to reach its intended recipient, leading to gaps in communication, whether it’s an authentication code, an important update, or a promotional message.
Common Reasons for Undelivered Messages and Solutions
1. Recipient’s Phone Number Is Not a WhatsApp Number
Reason: If the recipient’s phone number isn’t registered on WhatsApp, the message won’t be delivered.
Solution: Verify the recipient’s phone number is correct and registered with WhatsApp. If they aren’t on WhatsApp, try reaching out via SMS or email to encourage them to register on the platform.
2. Recipient Has Not Accepted the Updated Terms of Service and Privacy Policy
Reason: If the recipient has not accepted WhatsApp’s updated Terms of Service or Privacy Policy, messages will not be delivered.
Solution: Using a non-WhatsApp communication method, ask the WhatsApp user to:
Confirm that they can send a message to your WhatsApp business phone number.
Confirm they’ve accepted the latest Terms of Service by going to Settings > Help or Settings > Application Information, which will prompt them to accept the terms if they haven’t already done so.
3. Recipient Using an Outdated WhatsApp Version
Reason: If the recipient is using an outdated version of WhatsApp, they won’t receive messages. The minimum required versions are:
Android: 2.21.15.15 or later
iOS: 2.21.170.4 or later
SMBA: 2.21.15.15 or later
SMBI: 2.21.170.4 or later
KaiOS: 2.2130.10 or later
Web: 2.2132.6 or later
Solution: Ask the recipient to update their WhatsApp.
4. Recipient Blocked Your Business
Reason: If the recipient has blocked your WhatsApp account, your messages won’t be delivered.
Solution: Contact the recipient via another method like email or SMS to resolve any concerns they may have and encourage them to unblock your account.
5. Meta Chose Not to Deliver
Reason: This can occur if the message is not delivered to maintain a healthy ecosystem engagement. WhatsApp limits the frequency of marketing template messages sent to individual users.
Solution: Don’t retry sending the message immediately if you receive this error. Instead, retry in increasing time increments until the message is delivered, as the limit may apply for varying periods of time. For more detailed information, refer to WhatsApp’s Per-User Marketing Template Message Limits.
6. Sending Authentication Templates to Users in India
Reason: WhatsApp currently restricts the sending of authentication templates to users with the +91 (India) country code.
Solution: Use alternative methods like SMS or email-based authentication, for Indian users until this restriction is lifted.
Undelivered WhatsApp Message Templates can be frustrating, but most issues are easily solvable. By ensuring template approval, maintaining an updated contact list, and following WhatsApp’s guidelines, businesses can reduce delivery failures and keep their customer engagement running smoothly.
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