Entry Points and Marketing Activation [2024 Updates]
WhatsApp Entry Points
Maintaining personalized communication is essential, yet responding to every customer can be challenging.
Business messaging solutions offer the perfect balance β enabling direct and meaningful conversations with customers with minimal effort. According to our internal research, marketers find messaging platforms easy to use. Their top reasons for leveraging business messaging include fast response times, convenience, and simplicity.
To fully leverage business messaging, provide your leads and customers with numerous options to utilize this communication channel. There are various messaging entry points available that you and your marketing team can set up quickly and easily.
Messaging Entry Points
Entry points are the various touchpoints or channels through which customers initially engage with a business or brand. These entry points play a crucial role in guiding customers through their journey and ultimately moving the conversation to WhatsApp.
It's important to note that most are organic entry points. If you aim to expand the reach of your messaging channel, consider using paid entry points.
Organic Entry Points
Social media links and posts
Share direct links to your messaging platforms (e.g., Facebook, Instagram, Twitter) on your social media profiles and posts. Encourage followers to reach out for inquiries, support, or personalized assistance.
Also, you can share messaging app link with context. Once you add a messaging app link in your Instagram bio, it will appear as a URL. Make sure your leads or customers understand where the link will take them by introducing it with text. Consider adding the text, "Our team is available 24/7 to answer your questions!" before the messaging link.
Website widget and contact pages
Install in-app messaging widgets or chatbots on your website to offer rapid service and support. Display proactive messages or pop-ups prompting users to chat with a representative or explore your products and services through messaging platforms.
Exit Intent Pop-ups
Use exit-intent pop-ups on your website to capture the attention of visitors who are about to leave. Offer them the opportunity to ask questions or receive assistance via messaging platforms before they exit the site.
Keep visitors or customers happy by delivering the reward immediately upon opening the messaging chat or shortly thereafter.
Product Packaging and Physical Promotional Material
Similar to digital consumers, in-store shoppers also expect customer support to be convenient.
Place QR codes or short URLs on product packaging, flyers, brochures, business cards, and other physical promotional materials. These codes or URLs can lead customers directly to messaging channels for inquiries, feedback, or support.
You may use messaging apps to empower your in-store employees, rather than replacing them. Using messing entry points to enable customers to address simple requests with the chatbot while ensuring agents and in-store employees are available to resolve issues, particularly complex ones that exceed the bot's capabilities.
Paid Entry Points
Click-to-message Ads
Instead of taking leads and customers to a static page, create click-to-message ads on social media platforms like Facebook or Instagram, or use Google Ads with message extensions. These ads allow users to initiate conversations and potentially even purchase with your business directly from the ad, driving engagement and interaction.
Click-to-message ads
Businesses in various industries are leveraging click-to-message ads to engage and nurture leads and customers across the marketing funnel. Expand your brand's messaging audience by exploring more about these ads in this articles.
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